If you think that Google is a mere search engine, think again. You will be surprised by the number of tools Google offers for a myriad of purposes. Content Creators and Digital Content Marketers are seemingly at the receiving end of the benefits offered by Google. Google offers the widest variety of free tools to […]

Importance of Keywords in the world of content creation   Keywords define the social distribution of your article to a large extent. Without proper keywords planning and usage, even your best article will have its two day glory on the social media and then fall off from the face of the internet. We are in […]

Introduction Today’s time is the time of digital marketing and social media, a time when companies are investing millions in digital advertising and social media optimisation. Major corporations have come to understand the importance of digital presence and digital visibility in the changing times. Digital presence and visibility leads to better performance in the market, […]